How To Successfully Sell Jewelry Online
If you are looking to sell jewelry online, there are some things you should consider. You have some options depending on your goals and the type of jewelry you want to sell. It is possible to have your own small business selling jewelry over the Internet.
First, determine what type of jewelry you want to sell. One of the primary decisions should be if you are making it yourself or selling pre-made pieces. This will determine your marketing strategy as well as different options for venues. Think about your target customers. Selling bracelets intended for teens will be very different than selling bracelets for adult women. It is helpful to put these ideas down on paper in order to formulate a precise and goal oriented business plan.
The next step is to figure out what kind of website you want. There are options, and they partially depend on how the jewelry is made. If you intend to make the pieces yourself, there are specialty sites that only sell handmade goods. These are great because they provide a marketplace full of potential customers looking for hand crafted items. However, most ask for some sort of fee for posting these items. If your plan is to sell pre-made items, there are also retail sites that will provide this service. Again, most of these will ask for a fee, usually a small percentage from each sale. Finally, you can also sell jewelry on your own website. Commerce sites require a little more technical skill to create and design. However, hiring someone to do this for you is always an option.
A key component to success is prompt and courteous service. Customers will often base part of their decision to buy something online off of feedback left by previous customers. Make sure everyone who purchases something from you is happy. Manage your orders and ship them out as soon as possible. Also take the time to package the item carefully. This is especially true for delicate or intricate pieces. Check your email daily and answer any questions or concerns from customers right away. You want people to leave you positive and outstanding feedback.
Market your jewelry by having business cards, pamphlets, and other promotional materials handy. Your website, email, and services should be easily read. Include related services like jewelry repair or custom designs if you are willing to do so. Do not be afraid to pass out your business cards or to hang fliers on community bulletin boards!
Starting your own small jewelry business can bring you some extra money. To sell jewelry online you need to have a clear business plan, a website, excellent customer service, and marketing skills. Start selling today!